Airport advertising is a unique environment, boasting some of the most spectacular examples of Outdoor advertising in New Zealand.
Airport advertising is a niche platform, offering targeted reach to both Domestic and International travellers, and pick-up and drop-off traffic. One of the key strengths that has assisted in the growth of Airport advertising is the nature in which people travel. Because air travel is rarely a daily event, the audience exposed to Airport advertising changes regularly. This maximises your advertising budget by reaching a thorough spectrum of both pedestrian and vehicular traffic flows, while avoiding negative frequency.
The airport inventory consists of an impressive range of billboards, light boxes, speciality buses and shuttles, each offering their own individual strengths to assist advertisers in reaching their campaign objectives.
Airport advertising is a powerful medium and should be considered in all campaigns where the target market suits the profile of the International or Domestic traveller.
