Alternative Outdoor advertising is a broad sector that consists of specialty Outdoor products.
Alternative Outdoor advertising is an innovative, fast growing medium, which presents advertisers with new and exciting ways to explore the power of Outdoor advertising.
The targeted nature and creative flexibility of these products allows advertisers to execute campaigns that literally mould to the target market and stand out. The product characteristics include mobility, audio and product sampling.
While these products can be used in many campaigns, they are most powerful when used in a targeted capacity for promotions or specific events.
