Bus shelter advertising is one of the fastest growing sectors in New Zealand Outdoor advertising.
Bus shelter advertising (street furniture) is a high reach, high frequency environment. It is well suited to advertisers seeking immediate exposure to their target market. Bus shelter advertising offers an impressive array of strategically positioned, illuminated advertising panels throughout the country. This vast inventory provides advertisers with the ability to communicate with consumers via multiple contact points.
Primarily, bus shelters are purchased in targeted packages and are booked in 2-week bursts. These packages have been strategically formed to reach specific consumer groups and specific consumer routines. This assists advertisers by minimising wastage and maximising their media investment. Bus shelter advertising caters for both broadcast campaigns and targeted campaigns, but it is most powerful in saturation, with a multitude of contact points.
