Buses

Bus advertising is a key driver in the growth of New Zealand’s Outdoor advertising sector. Bus advertising is a broad reach, broad frequency platform. Due to its unique transit nature, it is well suited to advertisers seeking broad reach across multiple markets.

The mobility of bus advertising is its greatest strength. This medium literally takes the advertisement to the consumer, rather than the opposite. This gives advertisers the ability to communicate with a broad range of consumers at various times throughout the day and in many different frames of mind. In doing so, bus advertising reaches people when they least expect it, offering an element of surprise.

Bus advertising comes in many shapes and sizes. Advertisers can pick and choose the format that best suits their creative execution, campaign objectives and advertising budget. Creatively, bus advertising stays fresher, longer, due to its transit nature.

Bus advertising fits many campaigns but is most powerful in saturation, with sizeable fleets.