In the world of Outdoor advertising, less is more. This is the fundamental mistake made by many inexperienced agencies and advertisers. The idea of ramming in as much information as possible will only have negative results.
Advertisers must be strategic and tactical with all Outdoor creative executions. Planning for the environment in which the ad will be displayed is paramount. Adjusting logos, font sizes, font formats and colours between media is essential. While communication times vary between Outdoor products, advertisers should be thinking of a 3 second window in which they must successfully communicate with their audience.
We strongly recommend downloading the following document: Creating Award Winning Outdoor. This article will guide you through all aspects of quality Outdoor design.
If you need further assistance designing your Outdoor creative please contact us.
