AIRPORT ADVERTISING

Airport advertising offers the highest reach among all forms of Outdoor Advertising due to the compounding unique impressions gained by low-frequency travelers. Airport precincts are typically engaging with new audiences each day (with the exception of the frequent Domestic business traveler), allowing advertisers to maximise their Cost Per Thousand exposure. Airport advertising has varying costs to entry, offering some of the cheapest, to some of the most expensive advertising panels in the country.

High Dwell time

ENVIRONMENT

Airport advertising is made up by Domestic, International, Departures, Arrivals, External and Internal panels, all strategically positioned to best communicate with your target market. Airports are highly targeted, high dwell environments, offering exposure to captive audiences awaiting their flight, processing through passport control and at Duty-Free.

Audience

There are many profiles that make up the various travelers utilising the Airport precincts, but advertisers should generally put consideration around Domestic (being weighted to a more affluent frequent business traveler) or International holidaymaker, with the latter typically being a broader audience.

INTERNAL LIGHTBOX

International Arrivals Wellington Airport

HIGH REACH

Internal targeting: check-in, baggage claim, passport control and duty-free

Captive audience exposure due to high dwell environment

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Most economical product set
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Back-lit display
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RATE CARD COSTING

Standard 1 month: $3,000 - $20,000

Installation: $600 - $1,200

Production: $60 - $1,200

Panel is available at all major airports

Various Sizes

Enquire

LARGE FORMAT

HUGE IMPACT

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Landmark positioning and ownership
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Most remembered and recognised product-set

External targeting: international, domestic, departures and arrivals

Panel is available at all major airports

Various Sizes

RATE CARD COSTING

Standard 1 month: $15,000 - $40,000

Installation: $1,000 - $6,000

Production: $1,000 - $3,000

Enquire

DIGITAL

External Digital Billboard Auckland Airport

CUSTOMISE YOUR CAMPAIGN

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High-resolution digital screens
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No production cost
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Can be purchased in isolation or as packages

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Internal or external targeting
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Panel is available at all major airports

Various Sizes

RATE CARD COSTING

Standard 1 week: $2,000 - $25,000

Upload: $350

Enquire