billboards
Billboards are used for targeting specific geographical vehicle footprints. Advertisers can hand-pick locations most specific to their target audience. Billboards can be used for mass reach or as iconic impact landmarks. Large billboards are often associated with large brands, offering a unique leverage tool for businesses trying to increase their brand presence.Elevate your message
ENVIRONMENT
The billboard environment is surrounded by vehicular audiences, most of whom are creatures of habit, driving similar routes each day. Billboards build strong relationships with these audiences due to this repetition (frequency). Campaigns of longer duration should factor in material changeouts bi-monthly for optimum recall and environmental impact.Audience
When profiling billboard audiences, advertisers should consider the billboard environment, shaping their placements specifically to the geographical locations where their target market resides. Billboards are rarely used as a mass broadcast tool, and instead offer a more targeted connection to specific audiences.6M X 3M
REACH & FREQUENCY
Mass reachMost versatile format for specific positioningNationwide coverageEconomical
Panel is available in most coverage areasRough size - 6000mm x 3000mmRATE CARD COSTINGStandard 1 month: $3,000 - $8,000Installation: $420Production: $53012M x 3M
REACH AND IMPACT
Cost-effective impactLarger canvas for clearer communicationNationwide coverageHigh Visibility
Panel is available in most coverage areasRough size - 12000mm x 3000mmRATE CARD COSTINGStandard 1 month: $6,000 - $18,000Installation: $875Production: $1,065DIGITAL
CUSTOMISE YOUR CAMPAIGN
High-quality imageryRun multiple creativesSmart technologies for campaign targeting and trackingMetropolitan CoveragePermits short-burst weekly cycles
Panel is available in most coverage areasVarious SizesRATE CARD COSTINGStandard 1 week: $5,000 - $15,000Installation: $350SPECTACULAR
HIGH IMPACT
Huge Impact and brand presenceUnparalleled cut-through and recognitionMetropolitan coverageHighest Recall
Panel is available in most coverage areasVarious SizesRATE CARD COSTINGStandard 1 month: $15,000 - $30,000Installation: $1,000 - $7,000Production: $1,000 - $7,000